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Nonprofit Hub Radio
Whether starting a nonprofit or taking an existing cause to the next level, The Nonprofit Hub Radio Podcast is about breaking down how nonprofits can grow. Each episode features an interview with a sector star with insight, stories, or ideas that can take your nonprofit from good to excellence. Join host Meghan Speer every week to make your good go further!
Nonprofit Hub Radio
Finding Joy in Nonprofit Work During Uncertain Times
When the world feels like it's erupting around your nonprofit, should you wait for the storm to pass or forge ahead? In this timely conversation, Kimberly Bottom of Feather shares why inaction during uncertain times poses the greatest risk to your organization's future. We dive into the current challenging climate for nonprofits - from funding freezes to harmful rhetoric questioning the sector's legitimacy. Rather than seeing these as reasons to retreat, Kimberly reveals how they create unprecedented opportunities to amplify your mission and transform criticism into connection. "All press is good press," she notes. "The fact that nonprofits are being recognized nationally, even though the rhetoric is bad, gives us a taller soapbox to show what we're really about." The conversation explores practical strategies for nurturing donor relationships across generations, leveraging automation to create surprisingly personal experiences, and approaching new communication channels with a "test, don't guess" mentality. Whether you're feeling overwhelmed by technological change, unsure about investing in marketing during lean times, or simply looking for a confidence boost, this episode delivers both strategic insight and empowering perspective. As Kim powerfully reminds us: "Take the high road. Say 'Hey, you're bringing all this attention to me? Thanks, I'm going to show you all the good work I'm doing.'" Don't miss this blueprint for turning today's challenges into tomorrow's opportunities.
Kimberly Bottom is a passionate storyteller and a sharp strategic thinker with nearly two decades of experience in digital media. As Director of Community Engagement at Feather, Kimberly consults with nonprofits on the most effective and efficient ways to know, grow and engage their audiences through GOOD digital marketing.
Get free nonprofit professional development resources, connections to cause work peers, and more at https://nonprofithub.org
Drowning in spreadsheets and manual processes. Bonterra Apricot is the smarter, faster way for nonprofits to manage programs, track outcomes and actually show your impact. Find out how at BonterraTechcom slash Nonprofit Hub. Welcome back to the Nonprofit Hub podcast. I'm your host, megan Spear. Joining me today is Kimberly Bottom. If you guys were at CauseCamp, you may remember Kim, who did an excellent session on finding joy at work, so we're excited to have her back now speaking to the podcast audience here at Nonprofit Hub. Kim, welcome to the show.
Speaker 2:Thanks, megan. Super excited to be here. Had such a great time at CauseCamp. Excited for this year too. Yes, can't wait to have you guys back.
Speaker 1:Yeah, so good. Yeah, we love our partnership with Feather, so okay. So we are digging in to some big stuff today and I am excited Feels like the wrong word, but I think it's going to be a really good conversation. Before we dig into kind of the topic at hand, tell the audience a little bit about yourself and kind of your journey in the nonprofit space that brought you here today.
Speaker 2:Yeah, 100%. I'm probably like a lot of you guys listening where it was not a direct line into nonprofit work, right? None of us kind of woke up when we were four and said I want to work this way, right? But I actually started as a news producer. I was a broadcast journalist for many years and it's just because I love telling stories. I love the impact that it has on people. So, unfortunately, as you all probably know, stories in local news are not the best stories to tell. Yeah, they can be really tough.
Speaker 2:So I did that for about five or six years and I realized that, like, I love telling stories, but I'm going to go find some better stories, right? So I was able to actually work for meetings and events for nonprofits for another six years creating video content, a lot of same day content during events, a lot of year round content to keep that momentum going. And that's really where I found my heart and soul and that's how I found Feathers. Because, as a content creator, you create these beautiful things, right? You spend so much time crafting that email, you spend so much time devising that video, telling that story, and then nobody sees it and you're like, hello, is anybody out there, right? So I think that when I found Feather and I was like wait, wait, wait, you're telling me there's like a machine out here that can, like, use robots to get this in front of the right people. Why didn't I know this existed before?
Speaker 2:So that's really where my passion for you know, if content is king, distribution is queen and, um, or you know, maybe the other way around, distribution is king but anyway but yeah, so that's kind of how I found my way into nonprofit storytelling, into, you know, the nonprofit space in general and now really just helping nonprofits take their stories that they craft very well on their own and just get them in front of the right people.
Speaker 1:I love it. Such a great, a great journey, but also to a great platform. We love feather, but speaking of our conversation today is kind of kicking off around a blog that I saw you all put out recently. The name of the blog was the Cost of Inaction Strategies for Nonprofits Facing the Funding Freeze. I think we would all agree that this is a really hard time to be a nonprofit. There's constant change, there's constant negativity, we've got all sorts of unknowns, but there was a line in the blog actually that said uncertainty doesn't have to mean inaction, and that was really the one that struck me as like, yes, we have to keep moving, and one of those points I really appreciated was the inaction itself is a risk. Yeah, not doing anything is a risk, even though moving sometimes feels risky. So let's jump in and talk there about what that looks like and kind of where your thoughts are in that process.
Speaker 2:Yeah, 100% that right now, the nonprofit sector almost feels like under attack a bit. Right, there are very high level things that none of us can control going on affecting the funds that we need to do, the good work that we are continuing to do, and even outside of those actual, you know, federal things going on. We've got very powerful people saying largely unfounded things about how nonprofits operate. Right Like, a direct quote is that it's a scam. And yeah, first of all, let's just set the stage that feather and nonprofit hub and no, nobody believes that. Right Like, nonprofits are not a scam.
Speaker 2:Now, as it as with any business, any for-profit business, are there bad apples out there, of course, but that is not who nonprofits are about. So I think that, honestly, right now, the opportunity to stand up and go like nope, you're wrong is actually a very powerful moment that we should be capitalizing on. So it feels scary because the bedrock beneath the organization, the funding, the good name that we have seems to be, like I said, a little bit under attack. But because it is not founded, we have a great opportunity to stand up and be like here are my receipts, here's the good work that I'm doing. This is why you should be supporting me and, if anything, that will actually create this net, new wave of interest and support in what we're doing.
Speaker 2:But I absolutely understand that people working day in and day out at these nonprofits, who are already stressed, who are already overworked, who are already over budget, are going. Oh my gosh. There's one more thing now to worry about and navigate through. But to that point, adversity isn't new and it's certainly not going away, right? Think COVID, think the great recession. Yes, every election cycle ever, right, like these things are going to continue to happen. So, having the wherewithal to go all right, change is inevitable. Let's learn how to act through it and how to reevaluate what's really important and lean into those things. That's a powerful muscle to develop and flex and we have the opportunity to do that right now.
Speaker 1:Yeah, I wholeheartedly agree and yes, for the record, nonprofits are not a scam. The fact that we even have to say that is so absurd to me, but that's a soapbox for a whole different day. But so, when it comes to action that we can take now, one of the things that I really loved about the blog that you all put out was that the first call out is around this idea that donor relationships require nurturing. They do. I think we were just talking with Nathan Hill on a webinar about the importance of retention and managing those relationships. I just had a LinkedIn post about how we have to stop expecting donors to not behave like humans and have normal human emotions and reactions.
Speaker 1:Right Things right, but On the same line of like things I think are ridiculous that we have to say, like nonprofits are a scam, it's the idea that relationships have to have action in them is also something that feels absurd to say. Right, it's like I can't believe we're still having to have the same conversation, I guess. But but let's talk about that point though. What does it look like to really, from, from your perspective, to really nurture those relationships? What is that? If that's the action we're going to take, if that's the thing that we can do in the midst of the chaos. What does that look like from your perspective?
Speaker 2:Exactly, and you know the tough part about that, megan, is that it changes. I wish that we could be like. This is how donors need to be talked to forever and in perpetuity, and we'll be good to go, and for all types of donors across. Yes, like that's the hardest part. It's not that nonprofit professionals don't think that their donors are human, and it's just that it does. It changes so frequently with every generation. It feels like every other day there's a new app or a platform that we feel like we need to be on to talk to these people and it's really tough to know where to reach them. We have every desire to reach them, but it's like there's so many new things popping up.
Speaker 2:So I think that's part of the frustration is that donor nurturing, donor relationships, means constantly changing your strategy based on how people want to be talked to, right so? And the other thing that's interesting you know, coming from a nonprofit marketing platform, a lot of people don't associate donor relationships in marketing, but marketing really plays a huge role in nurturing donor relationships. The good news about that is there are ways to automate that nurturing. That still makes that outreach feel personal, because that's the tough part about when you want to nurture donor relationship, you want to do it right. Right, you don't want to send them like one email every week. That's just this general thing, because nobody's going to open that, they're not going to feel inspired by it. But the thought of catering my message to every single donor I have is so overwhelming, right, so that would like make me go. Okay, there's no way I can do all of this manually. So, in terms of donor relationships and this is, you know, I'm kind of putting the feather lens on it, just because what we do is we absolutely help people find new donors, but, especially in a day and age where budgets are under really strict scrutiny right now, it is less expensive to keep the donors you have than to find new ones.
Speaker 2:So this is a really important thing to lean into, and I think that what we have to kind of understand is that who we're talking to, like we should not forget our major donors, but many of them are in a generation that are aging out. Right, they're leaving this earth. We love them dearly, but they're not going to be around forever, and the way they prefer to be not only prefer to be communicated with, but the way even that they donate is very different than this next generation of donors that we are getting in. So it's much less about large amounts status put my name on a building, like. We all love those donors because, man, that $50,000, that $100,000 gift makes an impact. But in order to get the next generation of those, we got to start small. We can't just expect a 25 year old to want their name on a building, and the difference I feel like really now is that people of a certain age want I read an article recently that was called the helper's high right.
Speaker 2:So when you purchase something that is like a consumer-based product, like a sweater or a pair of shoes or whatever, you get the high of getting that thing. You don't get that with donating. You give your money and you go. What did I get out of that? We need to give them that high and we need to be able to do that on a large scale, which, again, that's the overwhelming part of it. But I think that, especially for nurturing relationships, now what that means like, at the very minimum, if you do nothing else, don't get a donation, send a thank you email and then, 360 days, 365 days later, send another call for a donation. Nurturing doesn't mean that you got to take them to coffee every week. It just means you got to keep your story and what you're doing with their funds in front of them. So it can be through email Obviously, we all do email pretty well right now, right.
Speaker 2:But something simple you could do is segment and categorize what people donated for right. So, like we've got a nonprofit we did a great case study with called the Christian Relief Fund, and obviously they do a lot of really great work in Africa in terms of providing clean water and supporting those communities. So they have a couple different options. You can sponsor a child, you can donate to the Clean Water Fund. If a donor you know decides to give to either one of those, you have to continue to follow up with that message. So what Christian Relief Fund has done really well is segment.
Speaker 2:Those audiences know who's giving to what initiative and then they put the right messages in front of them. You know a young child drinking clean water to the people that donated to the water fund, or you know the opportunity to actually meet in person the child you're sponsoring for the other sponsors Like these are power. That's the high we're looking for, that we want to give people. So I think, if it comes to if nurturing donors seems really overwhelming in these changing times with new generations and new preferences, focus on the beautiful images that you are creating for these people through your good work, like. What videos, what pictures, what impactful quotes from people can you provide to them that makes them go? Oh my gosh, I got all the warm fuzzies. Let me donate again. That's really like the heart of what we should be doing.
Speaker 1:That's such a great call out, and I think too, especially with some of those younger generations right who are constantly scrolling social Instagram, tik TOK. They're not on Facebook. I know that that's a hard pill for a lot of nonprofits just follow, but that's okay, but okay. But we are literally inundated with these messages, yeah, so if you think that your one social media post a month is going to have any sort of place in that market, when they are consuming literally thousands of messages a day, that's not going to get the traction you think it does. It does not.
Speaker 2:Right, it really doesn't. The actual work of segmenting, creating the messaging, is one thing, and then that's the other issue is like right, like, oh my gosh, where do I put this stuff? Like, I get the most reach. We speak to nonprofits dozens of them every month and they're all really concerned about annoying their audiences. Right, and I get that Right Because, again, this is the kickback that we get a lot. We have a slogan that says marketing is good because marketing is good.
Speaker 1:It's not some sort of like, it's not some sort of dirty word that we have to whisper about behind. Yes, right.
Speaker 2:Exactly so. Marketing is a strategic part of your mission, because it's like you know, if you're running a nonprofit without marketing, it's like having a party and not sending invitations, expecting people to show up, like you've got to tell them that it's going on. And in this day and age, to your point, the amount of time we spent staring at a screen, the amount of times it takes for us to really pay attention to these messages you I would be I would be impressed if any nonprofit could annoy their audiences. It would actually be really hard for them to do so. And I even tell this to the people that we talk to every day. You know I shop online. I see these images following me around everywhere when I check the news, when I look up a recipe for dinner. When I see a message from my nonprofit, it is a breath of fresh air. It's like I'm not seeing shoes for once, right. Like it's reminding me that I'm also spending my money on good things, not just that next thing that I don't really need. So I would really empower nonprofits to look at the frequency with which they are talking to people and also paying attention to the frequency based on where you're going to reach them right.
Speaker 2:You probably don't want to send 15 emails in a week. That might be a little much for them to consume. But, honestly, through advertising like, for example, sure the new unfortunately the new metric when I was in news, we used to say that it takes seven times for somebody to hear or see something before they actually absorb the message. It's now 10 to 15. So if I saw your messages 10 times today, I might actually realize that I actually saw it, maybe not. It might take more touches than that.
Speaker 2:So something to consider is that so many people get trying to get our attention nowadays that it's going to feel like a lot for nonprofits that have not done this work for years, like consumer companies have. Trust me, it's not. Trust me, it's not. If anything, you're going to get that 15th message in front of Kimberly Bottom, who's scrolling Instagram on her couch at 8 pm, and that's the moment I'm going to go. I forgot to donate. Let me get my credit card Right. That's what you're chasing and it's going to feel like a lot coming from you, but on the other end, it's just a little tap on the shoulder right as I live my life.
Speaker 1:Well, and that's actually a great segue, because there's a point in that blog post that y'all put out about how brand recognition is the long game. Yes, right, and that's. But those two things have to go hand in hand, and I think sometimes we get so caught up in like, well, I did a, I did a social media blitz and we put out a message every day for a week and it didn't work. Okay, but a week is not, it's not the long game, no, right? So those kind of messages, that kind of brand awareness, has to have that consistency to it or you are getting lost in the shuffle.
Speaker 2:It does 100% and that, again, this is where automation can be your friend, right, like? I don't want people to hear the word automation and go, oh, that's impersonal, I'm going to be that like annoying ad or email that people don't read. And it's really not. Automation is actually paying attention to like, behaviors and preferences and adjusting based on that. So it's actually even more customized than you as a human being are able to provide, because you can't reach into your computer and see how many times somebody clicked that, but the robots can, right, right. So that's where automation comes in and it makes it feel personalized.
Speaker 2:So, for example, within a lot of email platforms, but also within the Feather platform, we have an email drip sequence, and drip only means that it's pre-scheduled. You've got somewhere from like three to eight emails in a row and they can either be triggered just by the amount of time that's passed or they can be triggered by a behavior. So we've got a scenario where if somebody does not open an email that was on that list, we might send them another one with the subject line said did you get that last message Right? Oh yeah, moment where that person might be like, oh shoot, no, I didn't. That was a morning that I felt overwhelmed and I deleted everything in my inbox.
Speaker 2:So I really want people to do some research on how automation can work for you, because that is going to nurture those donors and do those things that feel really overwhelming in a way that we actually physically can't do as humans. We do need some level of technology to help us do that, and it can be so powerful to the person on the other end that feels like oh, they're listening, they're paying attention, they noticed I didn't open that email and they sent another one. Or they noticed they didn't open that email twice and they sent me an advertisement instead, because clearly the inbox is not where I'm at Right. So this is just. It's a great way to cater preferences in an automated way. Take that work off your plate.
Speaker 1:Ever feel like you're stuck managing programs in spreadsheets and scattered systems? Apricot by Monterra is a smarter, faster way for nonprofits to track outcomes, simplify reporting and unlock more funding. With tools built for real nonprofit workflows and trusted by over 3,400 organizations, it helps your team grow your impact and better serve your community. You can meet us at bonterratechcom slash nonprofithub today. Today, somewhere along the line, we have associated automation with that's. It's too impersonal, it doesn't have the right tone. But, like, you set the tone.
Speaker 1:Yes, the automation right, you control what the automation does, and so I think yeah, I think there's a lot of room for growth in the sector right now for folks to embrace ways to just make your life easier. It's not an impersonal thing, it's not making it work, it's just there to make your life easier. I don't have countless hours to go through and figure out, based on what, let's say, like what blog post on our website somebody has read, what podcast episode they might be interested in that I should make sure they're getting an email about Right. Right. I don't have that kind of time for everybody that comes to our website and neither does anyone who's listening to this episode, right Exactly.
Speaker 2:And just think about your like. Your website is your digital storefront. If you get this, you know IRL, in real life, this would be your store that people are going to walk in and walk out of, right? Yes, this is something where, if somebody walks in and they go to, you know, the sporting goods section versus the homeware section, you're not going to serve them a message about homewares. So, and that's where you can have these, these things that track how people navigate your website. What ads do they click or not click? What emails do they engage with to understand what that individual human cares about? So, megan, if we've got somebody visiting this page listening to podcasts, you'll probably send them an email about the next podcast. The next podcast, yes, but if you know they end up on the you know the cause camp page, then you're going to send them a reminder about early bird registration and all of that can be automated, megan. The human does not need to go in and push a button in order for that to happen, and that person feels like they've been listened to. And that is also one other like important designation.
Speaker 2:I think that, as nonprofits, we should be paying attention. The partnerships we create, the tools we choose to use, look for nonprofit-specific experience. And that's simple. Because when you're talking about marketing and the reason marketing gets a bad rap is because it can feel salesy, because so many tools and strategies are focused on selling something, not on building relationships, which is what we are doing we don't want donors to come once and then disappear, like in, endlessly irritated when I purchase something and it keeps following me around and says don't miss out. I'm like I didn't, I bought it.
Speaker 1:I already did it.
Speaker 2:What do you want from me? So that's like. That reasoning is one of the reasons that the feather tool, for example, is designed to remove somebody from a part of the funnel or a part of the journey if they complete an action. So I'm no longer serving irrelevant messages to somebody that already did what I asked them to do. And that's a very nonprofit specific thing, because Nike doesn't care if it ignores me. It's got approximately 3 billion other people that can go try to get money from.
Speaker 2:We have a very curated list of people who care about what we do and we've worked very, very hard to get them to the table. So again, just when you're doing research about, hey, how can I level up my marketing? What if I want to get into advertising? Or maybe I need, you know, I don't have a team for that, so I'm going to look for, like an agency that can help me part-time or something like that, ask them if they've worked with nonprofits before. Ask them if they know how to build relationships long-term. Ask them if they know how each individual generation or age group reacts to nonprofit initiatives, not consumer initiatives. That's really, really important, because it's very different in terms of how we market to those people.
Speaker 1:Absolutely. I will put a shameless plug in here that if you are looking for those types of resources the Nonprofit Hub Business Directory, where you can find Feather and other fantastic organizations that specifically focus on nonprofit, whether that's for marketing, fundraising, accounting, et cetera all of those folks who specifically serve this sector are on there, so go check them out. That's a really great way to find the exact kind of people that Kim is talking about.
Speaker 2:Thank you for that resource.
Speaker 1:It's helpful. Everybody go. It's right there. It's just curated right for you. You can find all of these friends right there. Okay, I want to double back, though, to something that you had said in there about all of these platforms. Right, because I was thinking about it when you said it. Like that can be super overwhelming. Oh yeah, when I try to think about, like, do I need a tiktok strategy? Do I need a lemonade? Like, there's so many options from your perspective, sitting at feather, understanding that, like, marketing is your game, do we need all of them? Do we at least need to like is there a step we can take? I heard somebody say one time like, at least go in and claim your name and if you don't think you're going to use it, go in and claim your name so that, down the line, if you decide to have a strategy around it, great, you at least have that real estate. Is that worth? Is that work worth doing? Should we be ignoring all these kinds of ancillary folks? What are your thoughts on that?
Speaker 2:Yeah, you know, I had a very, very wise previous director of our managed services who is now chasing her dreams in London, which I'm so about. Any, I know, right, but she, she always just put it in the simplest terms and she always says test, don't guess. So when you are wondering, oh my gosh, what the heck is threads, instagram, stop telling me that I need a threads account. I don't even know what that is. It's stressing me out, right, like this is where, all right, set aside some time to understand what the platform is about and if you think that the people who you care about might be there, run a small test, like you said, go in, claim your name, throw up a post, see how it does. You know, maybe cross promote that a little bit on a more well-known channel. All right, I've got a really good Facebook following. You know, I'm going to post something on threads and tie it to my Facebook account and see if that drives interest. If you do that for a couple months and you don't see a return on growth I'm not talking about oh my gosh, I didn't get any donations, that's different, right, and we all know that process takes longer. But if you're not seeing an increase in followers if you're not seeing an increase in web traffic from that platform to your website, which, if you are promoting your website outside of, obviously, your website, things like UTM codes, which are like custom URLs, you can put in those posts that say that will give you the information that says you got X amount of visitors from threads, you got X amount of visitors from Facebook, you got X amount of visitors from this initiative. So you know what's actually paying off to get people to click those links and visit your website. So if you think there's a new platform you might be interested in, test a little bit. Don't guess, try it. And if you don't see enough growth and opportunity there to justify the time spent, move on right.
Speaker 2:First of all, who knows how long it's going to be around? Second of all, it just might not be where your audience is, and that's the hard part, right? There's so many channels now. There's a million social media posts. There's all of the websites that exist in the world. There's apps that we can like, serve messages on. It's like how do I know where? And this is what.
Speaker 2:For example, the a lot of marketing technologies, feather included, will use device IDs as the driver for how to get in front of people, rather than like the old traditional marketing. You would think like all right, now I've got to go and go. Where are my people? I think my people might be on these websites, so I'm going to go directly through those websites, pay them to serve ads and hope that people show up there and see it. Right, that is no longer needed.
Speaker 2:Now we have what is called programmatic and that just means that you serve your messages into an ad exchange.
Speaker 2:Think of it like an online auction house and that ad exchange plugs into hundreds of thousands of, probably millions of websites that then say this cell phone visited my website and it's now on weathercom, checking the weather.
Speaker 2:I want to talk to that person there. So I'm going to put my little paddle up to serve my message on weathercom and it's going to get placed there because that's where that device is. That's the best strategy in terms of the channels that are going to work for you, or in terms of the most reach for the least amount of effort, because if you're guessing like, they might be on Facebook or they might be on TikTok or they might be on these websites, you really don't know unless somebody clicks the ad and you're like oh okay, this is a good channel for us. But the great thing about programmatic is we know we're reaching that person because that device visited that site and we were able to message there. So that's if you're looking for, like, a technology to help automate, especially digital advertising, look for something that has programmatic advertising in it so you don't have to do the ad buying, buying. You don't have to worry about the ad buying and you know your message is getting in front of people that have shown an interest in some way so good.
Speaker 1:I love it okay. So I think my favorite part of this whole episode is that these are all what I would say is like reminders of why basics and fundamentals are important, right, especially when, like going back to the full circle moment, especially when things feel chaotic there are truths that are like legitimate steps that you can take to move the organization forward, to not have that kind of inaction. I'm so overwhelmed I'm throwing my hands up and just staying put, but these are all like really solid things to keep in mind and I really appreciate that kind of callback to the fundamentals of what we can still do even when chaos is all around us.
Speaker 2:Yeah, yeah, a hundred percent. It's revisit your strategy right, get to the mission. Like, who do we want to talk to and what is most important? So, like a lot of nonprofits were chugging along doing their thing, they had their strategic vision, they had their budget set, everything was going and then it feels like the world kind of exploded. And that's when people were like, okay, I'm just gonna stay here and hold my breath and wait for it to be over. But it's actually we linked in the article that you're referencing. We actually did link for profit marketing article, just because it was a really interesting sort of like realignment of when times get tough, like, for example, the Great Recession, the brands that decided to hold their breath and started to go away. People forgot about them. Then, when times got better, they had already moved on to another company and that's even longer Like, if your organization survived that tough time, they're not going to survive the aftermath or it feels scary to act. The inaction, again to the point of this article, is more of a risk, because I want this rhetoric that we're hearing to end more than anyone. I know everybody here does.
Speaker 2:Yes, also, as someone who's been in media for 15 years, all press is good press, the fact that nonprofits are being recognized on a national level, even though the rhetoric is bad. It is this opportunity to stand up on a taller soapbox and be like hey, you're wrong, this is what we're really about. And now you have millions of people paying attention. Flip the script. Use this to your advantage. Increase the amount of noise that you're making. Our podcast webinar that we did on this as well, one of the tips was to be louder, stand up and make more noise, because more people are listening right now, and make those messages really poignant to the situation that you're facing.
Speaker 2:Right, if you are being targeted by federal funding freezes and it's impacting your events or your fundraising initiatives, the message you should be getting out there is we're still doing good work. Help us do that. Right. You don't have to take a political side. You don't have to make a stance or call out any one human individual, but you can say that it's gotten harder for us, but we're not giving up. Join us. You know like be grassroots, like empower people, that helpers high. Right, there are some people like you and me, megan, that are just angry right now how we're being treated. Do something about it. Right, get up, stand up. Don't take the low road and get into some sort of petty fight. Take the high road and say hey, you're bringing all this attention to me. Thanks, I'm going to show you all the good work I'm doing, right, let's use this as an opportunity rather than be frightened by it.
Speaker 1:I have to tell you. Normally, at the end of the podcast episode, I will ask people for their one final closing piece of advice. That might be the best one we've ever gotten Right. Let's do it together. Call to action. I love it. Yes, Agreed, Agreed. Fantastic Kim. As we close up, though, if somebody wanted to learn more, find the Feather blog. Connect with you. Where do we do that? What's the best way to connect with you guys, with you?
Speaker 2:Where do we do that. What's the best way to connect with you guys A hundred percent? Well, I am just Kimberlybottom Yep. B-o-t-t-o-m, like it sounds at Feather, which, by the way, is spelled without an E on the end. Yes, without an.
Speaker 2:E at the end, tumblr, flickr. That's when we were founded. It was back then, so that's why so Featherco. But I will say, if you visit the feather website, which is just feather f-e-a-t-h-r dot c-o and then you go to our resources section, sign up for the good marketing brief. That is a weekly email that we send out that has, like, updated tips. A lot of times we will megan, use non-profit hub content in those and link to your articles. We have other partners that have really great things like. Next after is an agency that always releases really good data. So if you're just kind of looking to keep a pulse on what's working in the industry, the Good Marketing Brief is great, and then that's also where we post our blogs and our webinars. A lot of times, webinars can be about bigger things, like this time, which was about the situation that we're dealing with right now, all the way down to explaining a particular piece of new marketing tech that you might want to consider. So it's a really broad range of stuff.
Speaker 1:I would love for you guys to visit the website and just pick and choose on those resources page what's most helpful to you. Fantastic Kim, this has been awesome. Thank you so much for all of the wisdom. I really appreciate the conversation. This has been another episode of the Nonprofit Hub Radio Podcast. I'm your host, Megan Spear, and we'll see you next time you.