Your Best Influencer Is On Payroll

Your nonprofit already has influencers, and they’re sitting in your staff meetings. In this episode, Meghan Speer talks with Deanna Tomaselli from The Motherhood: Influencer Marketing Agency about employee-generated content and why it is the most realistic, budget-friendly way to grow nonprofit visibility, trust, and community support. We dig into how to make advocacy work by keeping participation optional, training staff on the platforms they already use, and addressing brand safety concerns head-on with clear social media guidelines and crisis protocols.

Deanna Tomaselli is a seasoned communications leader at The Motherhood, an agency specializing in influencer marketing and community engagement. With years of experience bridging the gap between brand voice and personal authenticity, Deanna helps organizations empower their teams to share mission-driven stories effectively. She is a passionate advocate for "Step Into Your Story" training, helping staff and volunteers find their unique voices to build deeper connections with donors and stakeholders.

Transcript

Sponsor Message

SPEAKER_01 0:00

This episode is sponsored by Firespring. Firespring is a brand experience company that specializes in nonprofits, delivering integrated marketing and websites that do more than look good. From appeals and annual reports to seamless giving experiences, Firespring helps nonprofits turn clicks into real impact. Learn more today at firespring.com/slash nonprofit hub. Welcome back to the Nonprofit Hub Radio Podcast. I'm your host, Megan Speer. Joined today by Deanna Tomaselli, who's the VP of Client Services for the Motherhood. Glad to have Deanna back on the show. We're looking at influencer marketing, but from a totally different angle than the last time she was here. So excited to dig back in. Deanna, welcome in.

SPEAKER_00 0:43

Thanks, Megan. Thanks so much for having me. I'm so excited to come back and change it up this time.

SPEAKER_01 0:49

Yeah. So for those who may not have heard, first of all, you should definitely go back and listen to Deanna's first episode with us last season. But tell the audience a little bit about yourself and kind of the work that brought you to the conversation today.

SPEAKER_00 1:00

Yeah, yeah. So I've been with the Motherhood a little over five years. The Motherhood has been in business now for 20 years, which is crazy to think because we were one of the first influencer marketing agencies who really pioneered this industry back when it was bootstrapped and bloggers and all of that. But I've worked in some sort of influencer marketing now for probably 12, 13 years. And before that, um my background is in traditional PR and advertising agencies. So I've worked um in traditional media relations and some form of social media since it really started. When I graduated and got into the ad world, it was like just taking off for businesses. So I've been ingrained in social media since its inception, which is crazy to think how much it's changed over the years and how long I've worked in it now.

Why Influencer Marketing Fits Missions

SPEAKER_01 1:49

Yeah, that's great. So and I I think I may have said this the last time that we talked as well, but I feel like as soon as somebody says influencer marketing, we all have a picture in our head, right? I'm scrolling Instagram reels, and I get somebody that's trying to sell me the latest health food, the latest exercise, the latest health trends, etc. Um but today we're gonna dig into a specific way that nonprofits can actually really make this work for them because uh and I and correct me if I'm wrong, it's really more about the storytelling than the pushing people to buy a product.

SPEAKER_00 2:26

Yes. Is that would that be correct? Yes, uh influencer marketing still has a very, you know, it's misunderstood still. Yeah. And, you know, to your point, it's eat this creatine, buy this protein powder, buy this makeup, you know, what have you. And that serves a great purpose in its own right. But for especially for nonprofits who are not selling anything, they are trying to be mission-driven and um put together messaging that really drives change, awareness, you know, whatever it may be. It's really important. And it's their misconception that influencers can't be part of this and employees can't be part of this. So um I'm here to debunk that. And um, I I know a lot of people, you know, feel this and they're you know, influencer marketing is more than just selling.

Building An Employee Advocate Program

SPEAKER_01 3:14

Yeah. I love that. So, okay, so let's talk about the employee side of it. Yeah. So I think for a lot of folks, hiring an outsourced influencer is out of the budget for right now. It's just not something that they can think about. But we don't tend to think about the people that are right in our own circles as being able to be influencers and advocates. So talk to me about if somebody wanted to like okay, let me back up a step because I'm gonna maybe devil's advocate this. I could see where if somebody's listening to this as the marketing director, they're going, yeah, there's no way I'm letting my employees do this. Yeah, right. So let's just let's level set and cut down that argument from the jump. Is it worthwhile? Is it worth the time to invest in employees like that? Are there things that we should be a little nervous about? Or you know, how do we get that program started with our employees?

SPEAKER_00 4:11

Yeah, that's a great question. And one of the first questions that we're asked, and you have to start with a wide net, first of all. From an HR perspective, it's not good to just be exclusive with this. It needs to be opened up to the entire organization and what have you. But really, when you do cast that net, you really find the people that have the passion. And you might know that ahead of time too, before you even offer it, especially with nonprofits. The people who work for nonprofits naturally have a soft spot for the cause or the purpose or the mission. They're already aligned with it. And um, usually there's people that work have worked in nonprofit their whole career, or they've been touched personally by something and want to work for that, and they never want to go back after that. So they're already built-in advocates for the organization. And a lot of the time they have so much to share. They're an expert in a certain thing, or they have a passion for a certain thing, but they just don't know where to harness it and they don't have the encouragement and the empowerment from their organization. So enter employee-generated content where you open it up and you have these training sessions that they can learn about whatever the need is. Maybe you want everyone more engaged and involved in LinkedIn, or maybe it's Instagram, maybe it's even TikTok. Um, and maybe they know the basics, but they don't know how to start that storytelling process and how to capture that moment off the cuff or at an event or what have you. So it's really meant to just empower them and get them excited and get them learning. And then also on the flip side, after you are done, continuing that momentum, right? Because everybody's all excited for that training and then it could dip very slowly. So if you're not continuing the work month after month, quarter after quarter, whatever it may be, you might lose that. Um, so you got to keep that encouragement up. So good.

SPEAKER_01 6:09

So, okay, so employee-generated content as the framework is that, and maybe it's a both and is that more your staff and your employees are making content on their own page to help tell the story, or is it content that they are making for the main kind of brand accounts? Which way do you tend to see that going?

Personal Accounts Versus Brand Accounts

SPEAKER_00 6:34

Um, or is it both? Both, definitely both. That's a great question. It's more meant for their own pages. The reason being, you know, employees have bigger networks than organizations a lot of the time, especially if you're a local nonprofit. If you're a national, you might have a bigger reach. But, you know, think about you have 10 employees, they all have X amount of followers and those channels, they're expanding widely. And a question, a follow-up to that too, is like, well, somebody might not want to post on their personal Instagram. And that's totally fine. You know, one of the things that we're always encouraging organizations about is this doesn't have to be all or nothing. Like, you don't have to force everyone to have a LinkedIn, have a professional Instagram, have a Facebook, have a tick to get all this. No, it's where the comfort is and where you want your brand to grow. So it makes more sense when it's the employee doing it from their own page. If they want to create a professional account and keep it separate, that's totally fine. You have kind of your toggling between personal and professional. Some people might not want their family to see it, or they keep their personal private for the number of reasons. So, you know, we always say, like LinkedIn is a great place to start because it's a built-in professional network anyway. And they're already usually they have a profile started. So it's encouraging that. And then the brand can use that and repurpose that content, and it just increases the reach and visibility overall because it's not just the brand, it's the employees advocating, and they're all out here and they're all showing that visibility. So I really encourage the employee pages. However, if that's not an option, then using that content for the brand page is a great secondary goal because you're generating that content and it is real people, and then it comes from the brand. So that is a definitely an option as well. Okay.

SPEAKER_01 8:31

Is there any or help me understand what the what the guidelines look like for that? Is it so I you know, I I worked on a social media team for a while, and when I was managing that team, everybody had to put their content into our big, you know, content management system so that it could get approved, make sure it had the right brand voice, make sure it had the right imagery that we would want. Is it necessary to still have such a strict process if so if it's going on somebody's personal page? Or how do we control kind of control the the brand, if you will, if it's all these different people posting another from a brand standards statement like that just makes me a little itchy.

Nonprofit Case Study With Training Plan

SPEAKER_00 9:12

Yes, yeah. No, totally valid and totally a great question. So I feel like this is twofold. First of all, you have to get your legal and HR involved at the beginning to assess the comfort level and the you know, level of how far can we take it? The the goal is here to have the employees post without feeling like I'm being restricted, because that's the essence of influencer marketing when it comes down to it. A brand works with the creator because they love their personal brand and style. When they add too many messages, when they add too many legal things and guidelines and guardrails, you're just stripping that creativity away from someone. So there's definitely a balance to strike. And I feel like when you do an initial training, getting HR and legal involved is step one because you can look back at your HR policy, look at, you know, the do's and don'ts. Your company should, and if it doesn't, have a social media policy about what's comfortable, what's not. And it's 2026, and today's day and age, people are sharing more and more on social than they ever had before when it comes to political views, worldviews. It's a constant culture war. Ketchup or mustard, and you can have this fighter. So having that brand standpoint and standards in place before you start anything is key. And then when you go to the training, you can give some slight guardrails, do's and don'ts. This is against policy, but this isn't. And then I discourage people from approving content because that again, it stifles that person. It makes them hesitant. When you give them the freedom to post, you know, within the guardrails that you've established and say, go for it, they're more likely to be more creative, more personal, and get to that storytelling. And again, it's about your mission and your values. So it goes down to their personal mission and values are probably aligned with your nonprofits. So talk, that's what it comes down to. Always having the brand mission, vision, values in the back of your head every time you go to post. And of course, every post doesn't need to be this elaborate essay and 500. It could be just a snippet or something fun, but always having that in the back of your head. And that's what the training is it's to get people more comfortable, to kind of strip away the barriers, but within reason and give them those tools that they can go out and post. That way you don't need to worry. And of course, you should be monitoring online and seeing what's happening. But if you have somebody go rogue, it could happen with or without this employee-generated content system. So if you train them first, you're less likely to need to kind of reel it in later. That's a good call.

SPEAKER_01 12:05

So I'm curious, have you I'd love to know, like, are there nonprofits that you've seen do this really well? And can I give us some examples of what that looked like?

SPEAKER_00 12:16

Yeah. So we recently worked with PA Women Work, which is a nonprofit here in Pittsburgh to empower women who might be rejoining the career force after they've had a baby, or maybe they're new to this country and getting integrated. Some women have even, you know, been incarcerated and are getting back on their feet. So it's a really, really nice program. And they've got a staff, but they've also got volunteers and members. So they have not only their internal staff, but they've got a wide range of volunteers, people who are mentoring other women. It's really great. And they're all about empowerment. So they're like built in for this. Everyone who works with them or volunteers is just so excited to lift one another up. So we did three training sessions with them. And the first one was with staff about LinkedIn and just getting them more comfortable about, you know, how to create a really strong bio and about and a headline, how to capture that attention. The second one was with um members and volunteers with Instagram. So we really went through those and stories versus feed posts, public versus private, all of that good stuff. And then the third one, we all got together, all the staff, all the volunteers, and we were at the aviary um in the north side of Pittsburgh, and they have a great space for these types of things. But we did a training about storytelling. It was called Step Into Your Story. And we um, you know, developed everyone's main character energy. So we really did these exercises where we asked people to write down or type whatever device that they had about what kind of things would your character say? What would they feel? What would they say? What would they put out there? Um, and kind of did that story arc about like that beginning, middle, and end. And we really did some fun exercises too about name an example of something that you're an expert on. Or if you're at a dinner party, what are the things that you're talking about? Or what do your friends come to you the most for? And it doesn't have to be what your profession is, but somehow it ladders back to that, right? So maybe you're known for all your good game day recipes, and then you could make a LinkedIn post about a game day recipe, but moving that into your professional thing. So it was a really fun way to get people thinking differently and thinking about what their personal, you know, strengths are, what they're expert at, and how they could tell that story, but also coming back to the PA Women Work Network and why they are a part of this amazing organization. And, you know, people have great stories to tell, and especially those who are mentors with other women, they've got that expertise. So it's like, what would you tell your mentor? Put that on a post. Make a store like a carousel post with 10 tips or five tips or something like that. And as a takeaway, you know, we developed a five prompt per month strategy for their communications team. So at the beginning of every month, they send out five prompts about things that are going on that month. Maybe it's a certain gala that they're having or a fundraiser, or maybe it's just, you know, February is Valentine's Day, thinking about like self-love or self-care, that type of thing. So whatever the month is, there could be something like that. So they've got a strategy in place where every month they're prompting and you know, getting generating ideas that way. They also have a buddy system. So if you have a buddy, you check in for five minutes every other week, for example, or whatever works for you. Yeah, you you align with one another. And they also get shout-outs in their monthly emails, like so-and-so is doing a really great job. Check out this screenshot of this post, everybody go like it. Um, so they're really encouraging it and consistent with it, which is really cool to see. So that was a really great example of an organization that's ripe for this type of thing, and we really just again empowered them and gave them the tools to succeed and feel good about posting every month.

Storytelling That Supports Fundraising

SPEAKER_01 16:22

This episode is sponsored by Firespring, a brand experience company trusted by thousands of nonprofits to amplify their message, strengthen supporter connections, and grow their mission. Firespring delivers nonprofit websites and marketing that do more than look good. From appeals and direct mail to annual reports and seamless online giving, everything is built to tell your story, engage supporters, and make giving easy. The result? Real, measurable impact for your organization. Learn more today at firespring.com/slash nonprofit hub. We want to get the cause out there. We need people to connect with the mission. Um, but I know that I have a lot of fundraisers in my audience who are going, yes, but I need the dollars. I need to bridge that gap. Um I interviewed somebody earlier on the podcast this earlier this week who used the phrase, I can't pay my electric bill and impressions.

unknown 17:31

I need that.

SPEAKER_01 17:32

I need the actual dollars. Okay, Duche, I understand. So, what does that look like? What does that balance look like? Or what would your recommendation be on how often we are straight brand promotion, straight like telling the story of why I'm invested, telling the story of why I'm there, showing the amazing work that an organization is doing versus hey, will you come volunteer? Will you give us your support? Here's the uh fundraising link and kind of that peer-to-peer fundraising space. What does that balance look like, or is this not really the space for that?

SPEAKER_00 18:10

It's it's a little bit of both. It's not exactly the space, but it's meant to complement that. So if any if you're a for-profit business and your LinkedIn is sell, sell, sell, sell, no one's gonna really nobody's paying attention. Yeah. But if there's people behind it telling the story of so-and-so, an employee who's been there for 50 years and they just retired, and here's five lessons he learned in his 50 years or something, people are gonna be like, oh, and want to read that. Are you raising money with that post? No, however, you're building that brand reputation again and again with post after post. And it might come from your brand, it might come from your employee, and then it's trickling, right? So you can start to see that people are looking and there's more eyeballs on the content because they're excited to see those people. They're excited to read those real stories. And when that sales message or that fundraising message pops up, they're gonna see it. So it's gonna be a little bit more likely to land on that content. Another thing, too, is a lot of nonprofits send emails to their donors and trying to use funds and things like that. You can incorporate some of that great content into these emails. So it's not like it's Giving Tuesday, give us money, but you know, it's that pull at the heartstrings message where it's like so-and-so employee's been here for 50 years. Here's pictures from his retirement, and we want to do this and that and this. Here's a way to donate. So it's really just humanizing those messages a little bit more. And I get that impressions aren't gonna pay your electric bill, but it's gonna at least bubble up and bubble up to expand your reach and awareness. So more eyeballs are on the content, and the more eyeballs that are on your organic content, the more likely they're gonna land on those messages that are for fundraising. So you could really use this content away from social too. Like I mentioned, email marketing is a great way. Even in if you're doing a presentation to people, you can use this content live in a presentation in a deck. It lives on. So you can be using it in those materials. As you're having phone calls, you can use anecdotes of certain posts you've seen and kind of keeping them in a file so that way you can use them as talking points when you are in front of those stakeholders.

Handling Rogue Posts And Crisis Protocols

SPEAKER_01 20:29

So good. I'd love to hear your thoughts on as you know, let's say somebody gets this program rolling. Super good. The employees are excited about it for our leaders out there. If we see a post that goes rogue or one that really misses the mark or gives certainly not maybe the impression that we wanted. How do how would you advise leaders to handle that? And how do we like I guess at the same time, how do we make sure that that doesn't put the kibosh on the whole program? Yeah. Right? Because one rogue post does not mean that the whole program is bad or that the whole initiative is bad. So how do we regroup? How do we let's say handle some of that bad PR that can come when that happens?

SPEAKER_00 21:20

Yes, that's a that's a fair and valid concern. Yeah. And as a PR pro, you know, we always recommend to have uh a protocol in place before anything happens. So again, that goes back to your social policy. If you have it all clear and spelled out when the person is approached to remove it or what have you, they're not gonna be caught off guard because they are totally misaligning with what they were told. So that's good. But the other part is having that protocol in place, should you have a rogue post. Um, what is the chain of command? Who's gonna be in charge of contacting that employee? What are they gonna say? Who else should be involved? Do they need to remove it, hide it, what have you? Um, what do you do if it's so bad that you need to make a public statement? So I would recommend working with your comms PR person to develop that protocol before anything even starts. That way you're buttoned up and ready to go. Should something happen, you've got the tools in place to quickly rectify it and move along. And to your point, one rogue post isn't going to ruin the whole thing. And that's why, too, when you cast that wide net, you really champion those who are going to be interested in this and really huge proponents of the organization, not somebody who's forced to do it, you know, like, oh, well, this is part of my time. I need to be paid for this. That's a valid concern, too. So you need to make sure that they're allowed to be doing social media on company time, allotting that time frame, um, giving them that space to do so, if that's part of their job. And that's another thing, too, if they're hourly versus a salary, how does that all factor in? So these are the conversations you need to be having and the protocols you need to be instilling before anything even starts to go live. Um, so if you have that plan in place, it's gonna be a little easier. And on the flip side of it, what if you don't have this program in place and your your company's in a crisis? Maybe there's maybe the national nonprofit is under fire and your local organization is taking heat with it. If you had this program in place, when people would Google, they'd see some of this wonderful content, you know, and social media content is being searched now more than Google. So if you go on a Google search, you're getting the AI first. And the AI is pulling from your website, pulling from social media, pulling from influencer posts. You know, we just did um a really wonderful influencer campaign with the um Greater Pittsburgh Community Food Bank. And if you Google that organization, if you Google some sort of Pittsburgh Food Bank or Greater Pittsburgh Food Bank, the popular it populates with some of the brand content and then it's the influencer content. It's on YouTube, it's pulling from Instagram, it's indexing that. So you're just generating really wonderful, positive brand content before anything does happen. So if it does, you've got this wonderful stuff, and then you know, bad thing happens, but then it'll keep happening and piling on and feeding the algorithm the positive story. So I would love to flip that on its head and concern with what if you did it. So again, it all comes back to protocols and safety measures in place before anything, before anybody go.

Bringing Volunteers Into The Program

SPEAKER_01 24:40

No, that's so good. I want to go back to something that you had said earlier in your example though. So we would kind of we were kind of talking about this in terms of employee generated, but when you were talking about PA women work, you use the volunteers as well. I know up top when we were talking about the employee, we would right, we want to cast a wide net and let anyone be a part of it. I mean, there are organizations I work with that have literal hundreds of volunteers, right? Yeah, yeah. Is it would you follow the same kind of structure with the volunteers? Or do you would you recommend that folks more kind of hand select who they want to be a part of that since the volunteer piece would be maybe be a little more complicated?

SPEAKER_00 25:22

Yeah, that's a great point because Pennsylvania Women Work doesn't have that many, they have a lot of volunteers, but they don't have that many. We're there, it's hundreds. So in that regard, I would definitely follow a similar protocol, but of course it's a volunteer thing. So, you know, you could cast that net again and say, hey, you know, we're looking for if you're interested, we're providing this professional development training. This is not just about the organization, but it's about the people. And if you're looking to get a better personal brand online and want to put yourself out there more, this is a wonderful way to do so. It's professional development. So yeah, and even if, say you are organizing a walk and you've got volunteers just for that walk, you could put out some documentation about this and say, hey, here's some of our social guidelines and here's our handle, here's our hashtag, here's who to tag in the post, what locations. You could put together some really nice one-pagers for them that lives maybe in a Google file that's shareable. Um, and you could repurpose it for the next walk or the next year or the next event. So when it comes to volunteers, it's kind of like a plug and play. Here's some guidelines. If you want to, great, if you don't want to, great. But if you want your training, we're gonna offer this to you. So it's really a level of how much involvement these volunteers want. Some people don't want anything to do with this. Others are like, yes, give me more. I want the training. So that's why it's important to kind of survey too. Um, one of the things that we always do when we're onboarding a new client is we have a discovery call, so to speak, with their communications team or whoever's leading the program internally. And then we also survey their employees. Like, what are your burning questions? What's holding you back? Barriers are a big deal when it comes to this. And if they can combat those barriers with simple solutions, then they're more excited about it. So surveying is a really great tool as well.

The Motherhood Agency Background

SPEAKER_01 27:18

So good. Um, okay, so we've been talking kind of around the idea of the motherhood because this is the work that you all do. But tell us a little bit more about the agency itself and how folks can learn more about you and the work that the motherhood does.

SPEAKER_00 27:32

Yeah, so um, like I said, the motherhood has been around for 20 years. Our CEO and founder, Cooper Monroe, is a longtime PR professional. She worked in New York, Washington, D.C., and then moved back to Pittsburgh, boomeranged back, I should say. And um, she was a mom with four young kids in the early 2000s working full-time. And she just started a blog and it it turned into a movement because actually she saw when she did a post about Hurricane Katrina in 05 and helping those down in the Gulf Coast, people rallied and it went viral at the time, and that wasn't even a at the term yet. And she saw the power of a movement, and she really put that into a business model. You know, she was one of the first agencies to actually pay influencers for their time and work. A lot of brands still do this, they just give free product and expect all this stuff. And it's like, you know what? My time and energy, if I had needed a babysitter for childcare, travel cost for transportation, what have you, there's a lot that goes into it. So she was really a pioneer in that regard. So we were among the first to do a lot of things. We actually developed compliance protocols that a lot of brands use today when it comes to legal and things like that. And especially if you work in a more highly regulated industry like banking or finance or pharma, there's a lot of red tape when it comes to that kind of marketing. So just crossing all the T's, dotting all the I's. So we really um put protocols in place to ensure brand safety. We have agreements with every influencer, we and have every piece of content approved before it hits anything. Um, and we're monitoring that content as soon as it goes live, too, making sure it's compliant with what we said, what was approved, and also for comments and anything like that. So we really have a monitoring process in place and that protocol too, should something go awry. Um, so in addition to influencer marketing, we help clients with social media and this employee-generated content program that we've started. And the motherhood is a play on the word neighborhood. So we don't just cater to moms, but we are fostering neighborhoods and communities across the country. You know, our mission is good influence. That's what we want to be. And we know that influencer marketing has a place for that's those sales and everything like that. But what really makes us proud of our work is the nonprofits and the organizations we're working with that are really striving to do good things out there. So if we can make a good influence, then we've done our jobs well.

SPEAKER_01 30:10

I love it. So good. And if someone wanted to learn more, what's the best way to connect with you?

SPEAKER_00 30:14

Themotherhood.com is our website. We have all our social channels linked right there. We've got a free ebook right now on influencer marketing secrets linked right on our main page. Just contact us or even send us a DM on LinkedIn or Instagram. We're always on social media and ready to chat. Even if you want to talk for a couple minutes about social media, what's going on with TikTok, what should I do, that type of thing. If you want to just learn more about us, we're always happy to have an introductory call.

Book Recommendation And Closing

SPEAKER_01 30:43

That's great. All right, so as we wrap up, I have dubbed 2026 as the year of learning. So I'm building everybody's to be read pile this year. Uh so I've been asking everyone, what is one book that you would recommend we put on our list because it really made an impact on you and was kind of your your catalyst or your favorite. What would you put on the list? It's funny you say to read.

SPEAKER_00 31:07

I have a good reads app as often.

SPEAKER_01 31:09

Oh, yes, my to read list is growing rapidly.

SPEAKER_00 31:11

It's just crazy. Like my virtual list is this big. And I actually just ordered a Kindle for the first time. So I'm digital. I love a physical book, but I think a Kindle is gonna be really great. But I do read a lot of like historical fiction books, and I also read business books, celebrity memoirs. I've got the Gwenneth Paltro on my list. But if I had to recommend one book, I would say How to Win Friends and Influence People. It's been for years and years, forever and ever. Dale Carnegie, but it's just the simple principles are still aligned today. And I talk a lot with students too, and I'm always like networking is the number one thing you can do. People remember you that way. And I'm still networking 20 years after I've graduated from college, and those are tried and true things to not win people over, but to be remembered, to be efficient, to make your connections and messaging. So I think that's always a classic book for everyone's list.

SPEAKER_01 32:10

Such a good one. Uh, yeah, you can't go wrong. It is a tried and true classic for sure.

SPEAKER_00 32:16

Yes, yes, it's an OG.

SPEAKER_01 32:18

Yes, as they say.

unknown 32:20

Awesome.

SPEAKER_01 32:21

Well, Deanna, thank you so much. Always appreciate your wisdom helping us think outside of the box a little bit on this one, which I think is gonna be super helpful to a lot of our audience. So thanks so much for being here. Thanks, Megan. This has been another episode of the Nonprofit Hub Radio Podcast. I'm your host, Megan Spear, and we'll see you next time.